Use Subscriptions to automatically collect recurring payments from your customers or collect payments as per the customised plan from your customers for the products/services you provide. The recurring payments can be - daily, weekly, monthly, yearly, or any other customised plan as per your business requirements. You can create any number of subscriptions for your customers using our easy-to-use Product Dashboard or our APIs.

We support payment methods that are compliant with RBI regulations. Your customers have the flexibility to pay via Cards, eNACH, or UPI autopay. We support most of the popular payment methods.

Use Cases

Cashfree Payments Subscription product supports every business to collect recurring payments for a specified duration and amount, and also as per the business's customised duration.

Some of the common use cases are listed below:

NBFCs & Digital Lending apps - NBFCs provide loans to customers, and the loans are recollected as per the EMI schedule. Cashfree Subscriptions help these businesses to seamlessly recollect these EMI payments.

Colending Platforms - Colending platforms can use the fixed/customised model of Cashfree Subscriptions for automatic loan recollection and also to levy late fees from customers.

OTT platforms - OTT platforms offer daily/weekly/monthly/yearly subscriptions to their customers. OTT platforms can set up monthly, quarterly, or annual subscription plans with auto-renewal in minutes using Cashfree Subscriptions. Collect recurring payments as per the plan from customers.

Ed-tech Courses - Ed-tech companies offer various courses online/offline. Cashfree Subscriptions help these businesses to collect payments from their customers.

Investment firms - Investment firms can integrate with Cashfree Subscriptions to collect SIP payments from their customers.

Insurance providers - Insurance providers can collect payments as per the agreed timelines from their customers using Cashfree Subscriptions, and also automate such payment collections.

Benefits

Accelerate your conversions and maintain customer acquisition - Turn more users into lifetime customers by making it easier for them to pay.

Manage Customer Retention - Automate recurring payments to reduce churn and increase LTV and make subscription renewal as easy as possible.

Make Payments Easy for Customers - Using an auto-debit notification, the subscription amount will be debited from the user’s UPI-linked bank account without any OTP or user intervention whatsoever.

Multichannel Reminder Support - Delight customers through automated notifications of debits via Whatsapp/e-mail/SMS to ensure visibility, and also nudge them into renewing their subscriptions.

Best-in-Class Payment Experience - Provide customers with the smoothest possible payments experience via UPI Autopay, eNACH, and Cards.

Improve Trust in your Brand - Customise the checkout experience for customers to give them complete visibility into the plans and upcoming debits.

Charge Model

Cashfree Payments offers two charge models that you can use to charge the customers, Periodic and On-Demand.

Periodic

Your customers will be charged a fixed amount at fixed intervals (Daily, Weekly, Monthly, Yearly) for the goods/services you provide. Specify the amount and the charge frequency to create a plan using the periodic charge model.

To schedule a charge on a fixed date of the month, you can set the first charge date when you create the subscription.

Example: SIP payments where customers must make the payment on the same date month-wise. Cashfree schedules the payment as per the plan, and the fixed amount gets debited from the customer account.

On-Demand

When the Subscriptions do not have a fixed period or a fixed amount, you can use this charge model.
Example: Wallet recharges - when the balance reaches the minimum required amount, you can enable auto-recharge for customers using Subscriptions.

For On-demand subscriptions when you have a large number of subscriptions to be charged, you can upload a file with all the details and charge all your customers at once using the Bulk Payments feature.

Before you create subscriptions for your customers, create a plan and specify the charge model.