Checkout Analytics
With Cashfree, Checkout is no longer a black box. Track Checkout, Payment Links, and Payment Forms by pushing events to your favorite analytics provider.
Drive better conversions with Cashfree checkout by sending the events to your favorite Analytics provider.
Google Analytics(GA4):
Merchants can add Measurement ID on the merchant dashboard and start receiving events on GA4 dashboard.
Uncover valuable insights powered by Google Analytics.
Add Measurement ID in Developers Section --> External Analytics. Start tracking the events in your GA dashboard.
Sample GA Dashboard
You can mark payment events as Conversions on the GA dashbaoard.
Events pushed on Checkout
| Event Name | Event meaning |
|---|---|
| cf_checkout_load | Checkout loaded successfully |
| cf_checkout_transaction_initiate | Customer initiated a transaction |
| cf_transaction_success | Transaction completed successfully |
| cf_transaction_failure | Transaction Failed |
| cf_retry_checkout | Transaction failed, and the customer was redirected to checkout to retry |
| cf_return_to_merchant | Customer is redirected to the merchant page. |
Events pushed on Payment Link/ Payment Form
| Event Name | Event Meaning |
|---|---|
| cf_pl_load | Payment Link loaded successfully |
| cf_pf_load | Payment Form Loaded successfully |
| cf_checkout_initiated | Checkout initiated from Payment Link/Payment Form |
| cf_purchase_completed | Payment completed successfully |
In case you want to send events to your analytics provider and don't find it in the above list, Please reach out at [email protected].
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Updated 4 months ago